The Fall of the Twinkie

16 Nov

If you haven’t heard yet, the Hostess Company is about to close its doors after an 82-year run.

Most people are probably just as shocked by this news as I am.

Some people are blaming the collapse on those darn workers who didn’t want to take a pay cut while the CEO lines his pockets with millions (just like EX-Governor Romney did). Some people are blaming it on the Bakery Union, supporting those darn workers.

Whoever you want to lay the blame on, obviously, there is no easy answer to this tragic outcome. The company first filed for bankruptcy protection in 2004 and then filed again in January.

I grew up on Twinkies and all of its friends and it is very sad to see it go, but times change and if companies (led by people) don’t change, they just don’t make it.

However, I am surprised that another bakery or snack foods company hasn’t snatched up Hostess yet. It can’t be “all” bad. I blame it on poor marketing and not rolling with the changing times like offering “power” Twinkies  or “fat free” Twinkies.

It is hard to believe that a company that started in 1930 (after the stock market crash of 1929), is unable to make it now after surviving through so much, for so long. It is simply mind-boggling!

As AC/DC once sang, Have a {Twinkie} on me (before the shelves are bare).

 

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